Hi I’m Lauren 👋🏼

I am a Experience Strategist and Design Leader with fifteen years of experience defining, designing and launching compelling digital products that meet both user and business needs. Currently, I work at the NFL designing fan-first football experiences for app, web, connected TV and more.

I think, explain, collaborate & create visually.

 

Whether it's a Google Doc, Figma, Miro, white board, post it notes, paper, a deck or a working prototype — I like to see things to solve them & communicate them to others. 

I bring a hybrid skillset as a strategic problem solver with a design background.

 

I began my career in design and UX before transitioning to experience strategy and design leadership.

My skills (and passion) sit at a cross section of unpacking & understanding complex challenges to determine what we should make and why.

I have a range of experience across clients, industries, projects & teams.

 

I’ve brought new brands and products to life, evolved and optimized existing products, set and executed future visions, led multiple full scale 0 to 1 redesigns, and managed ongoing product design systems.

I am an experienced manager, team & project leader.

 

I have led teams large & small, managing the strategy, UX, design, and end to end product development collaboration on a wide range of projects as well as leading strategy and design departments from 5-25+.

How I Approach Defining & Building Great Digital Products

 

Understand the challenge & opportunity

Start with research, audits, data & analysis to create a strong foundation

Define the goals & strategies

Develop an approach that meets both business & user needs

Put the users’ needs at the center

Prioritize the user with every decision along the way

Create design systems, not templates 

Maximize scalability with a system that can flex from initial launch to future needs